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From advertisement conduct propaganda sees insurance industry competition
From;    Author:Stand originally
Casual, in TV, the press, outdoors saw more and more insurance company ad. The grow in quantity that insurance advertisement puts in mirrorred the aggravate that insurance market competes from a flank. Chinese insurance market has moved toward competition stage by stage from forestall, even if at present the leader of the market also must establish image through agency conduct propaganda with stable market position. Huakaizhibo's survey shows, the person that those who approach an in part is visit expresses to once had seen the ad of insurance company, among them half above is to pass TV to see, have additionally adjacent 3 into express to once had seen on newspaper. From the whole nation 20000 example with 44 keys draw-out city have statistic this second investigation, the city basically is in Beijing, Shanghai, Guangdong, Shenzhen centrally, city of provincial capital of and other places of Jiangsu, Zhejiang, Shandong, Tianjin and economy grow fast city, investigating an object basically is dweller of estate of firewood of urban worker worker. The report shows at the same time: In had seen the person that birthday danger advertising is visited, of more than 1/3 suffer numerous deeper to the advertisement impression of Chinese birthday, suffer numerous group scale to comparative roughly with what advertisement of Pacific Ocean insurance affects in safety.

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